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Making the Most of Online Reviews

person on their phone reading reviews

As promised in our last post, today we are sharing tips for evaluating online reviews, which are an ever-increasing part of our daily landscape. Chances are before your last big purchase or before you tried a new place to eat, you checked out the online ratings and reviews before you forked over your money. Today we have tips for evaluating online reviews to make sure you are getting the most from them.

These are general tips, but they can certainly be applied to evaluating apartment reviews. We appreciate receiving feedback, so feel free to read through our reviews and add your thoughts.

  • Note reviews that are well written with clear language, proper spelling, and grammar, which indicates care was taken to present an honest opinion.

  • When you are reading through reviews, look for trends in what reviewers are saying. If multiple people are saying the same thing, chances are it’s an accurate representation.

  • Take reviews that resort to name-calling or hyperbole with a grain of salt, particularly reviews that resort to vulgarity — these could be a case of sour grapes.

  • Look for reviews that are balanced, which share the pros and cons of a situation, product, or service.

  • Throw out reviews — both negative and positive — that are excessive and do not contain facts, details, and balance.

Be wary of fake reviews and learn how to spot them. This list of red flags indicating a false review may be helpful.

We hope these tips will help members of our apartment community find the best value for their money whether it’s a new car, a new restaurant, or a new cleaning service!

Now that we’ve covered how to evaluate reviews, we reiterate our invitation to submit a review for The View at Mill Run while you’re thinking about it. Lifehacker has some detailed advice for writing Genuinely Useful Reviews. When it comes to writing a review for an apartment community consider topics such as safety of the area, grounds maintenance, daytime and nighttime activity, and responsiveness of management.

Thanks for taking the time to read our post!